GoPair

We’re Revolutionizing Beverage Training.  Through the Power of Pairing

Why is Pairing the Best Training Tool?

The key to effective training is repetition. Pairing makes it natural

Every beverage pairing tells a story. With each recommendation, service staff reinforce their knowledge, making training seamless and second nature. Guests, in turn, trust staff to guide them.

Drive Higher-Margin Pairing Selections

Hand-Crafted Wagyu Burger vs Regular Cheeseburger

Showcase Beverage Brands at The Table

"This Chardonnay from (brand name) pairs perfectly with the mild and buttery flavour of the baby swiss cheese on our Wagyu Burger"

Engage and Educate Guests

"Today's featured pairing is an award-winning local white wine with our gourmet Wagyu burger."

How Does GoPair Turn Training into Tangible Results?

With GoPair, every pairing recommendation becomes an opportunity to:

Engage and Educate Guests

Proactively delivering pairing suggestions to guests.

Showcase Beverage Brands at The Table

Connecting unique brand qualities with menu items.

Drive Higher-Margin Pairing Selections

Upselling without selling–guiding guests to premium choices.

How well do service staff know your products?

Today’s consumers seek product knowledge and new experiences

Guests look to hospitality staff for guidance, when venues and beverage brands work together to ensure service staff can confidently provide beverage recommendations, everybody wins.

0%

of adults who drink wine, beer, or cocktails say restaurants are a good place to learn about alcohol beverages that they haven’t tried before.

0%

of these consumers say they trust the staff at their local restaurants to make good recommendations when it comes to alcohol beverages.

Source: National Restaurant Association: Alcohol beverage services overflowing with potential to draw customers, drive sales. 2023.

When guests think of an occasion, do they think of you?

Own the occasion

GoPair helps your brand or venue become the first choice for key moments, from date nights to game days to pre-dinner cocktails.

When we’re selecting a restaurant or ordering a beverage, the decision is defined by the occasion:

  • A craft beer and wings while watching the big game
  • Happy Hour with colleagues featuring non-alcoholic cocktails 
  • A fine wine and steak dinner with clients
  • Ladies’ Night with margaritas and Mexican cuisine

When your brand or venue becomes synonymous with these moments, guests don’t just choose you , they return to you.

 

The Digital Platform that Scales Pairings & Training

GoPair goes beyond pairing creation, it’s an end-to-end solution for training and execution, ensuring staff deliver the right pairings for the right occasions at scale.

Step One

Effortless Pairing Creation

GoPair streamlines the way beverage brands and hospitality co-create pairings that leave a lasting impression on guests

Step Two

Seamless Activation & Scale

With just a few clicks, users can deploy impactful, scalable training, whether at one location or across an entire network.

Step Three

Train, Engage & Reward

GoPair blends spaced repetition with on the job learning, helping staff retain knowledge while staying engaged through built-in incentives.