GoPair + Beverage Brands
Your Brand. Perfectly Paired. Expertly Recommended.
Building Trust
Be the brand service staff trust and recommend
Well-trained service staff are the key to guest beverage decisions
GoPair ensures your brand isn’t just another option on the menu; it’s the one staff confidently recommend. By providing frontline teams with the knowledge and pairing insights they need, they’re empowered to recommend your product when it fits best, turning ideal occasions into meaningful brand engagement opportunities.
Turn Dining Moments into Brand Discoveries
Knowledgeable staff + curious consumers = a perfect pairing
Guests often look to service staff when choosing what to drink and GoPair makes sure those recommendations are timely, confident, and memorable. By connecting your product to specific menu items or occasions, GoPair helps turn everyday dining into a discovery experience that builds loyalty.
of adults who drink wine, beer, or cocktails say restaurants are a good place to learn about alcohol beverages that they haven’t tried before.
of these consumers say they trust the staff at their local restaurants to make good recommendations when it comes to alcohol beverages.
More effective training
More effective and frequent training, at scale
Traditional training is inconsistent and quickly forgotten GoPair ensures your message sticks
Using proven training techniques like spaced repetition and on-the-job learning, GoPair keeps your product top of mind for service staff, leading to better recall, more confident recommendations, and increased sales all year round.
Build awareness and loyalty
Build brand awareness and loyalty one pairing at a time
Guests trust service staff to guide their beverage choices both in the restaurant and beyond
When staff understand your product, they don’t just recommend it; they share its story, from why it’s the perfect pairing for their meal to how they can enjoy it at home. GoPair ensures that every interaction leaves a lasting impression, encouraging guests to explore new products and develop brand loyalty.
Expand your reach
Scalable market penetration without extra field reps
Expand your reach across hospitality venues without sending brand ambassadors everywhere
GoPair allows you to scale your brand presence seamlessly, ensuring your messaging is delivered across multiple locations, consistently and effectively, without requiring additional on-premise reps.
How It Works
GoPair connects beverage brands and hospitality businesses to co-create high-impact pairing campaigns that equip service staff with the knowledge and tools to deliver the right drink at the right moment, every time.
Step One
Own the Occasion with Smart Pairings
From national sporting events to new menu items and hot cocktail trends, work with hospitality partners to create impactful pairings that position your brand as the perfect choice.
Step Two
Scale Training Across Multiple Locations
Activate pairings at select hospitality venues or nationwide, ensuring service staff are trained to deliver consistent messaging wherever your brand is served.
Step Three
Staff Recommendations that Drive Sales
With GoPair’s structured training, service staff confidently recommend your product, helping guests discover new favorites and building long-term brand loyalty.