GoPair
About Us
Our Mission
At GoPair, we believe the most powerful part of hospitality isn’t just on the menu, it’s the people who bring it to life.
Service staff are often the first to greet you, the ones who guide your experience, and the reason guests remember a night out as something special. Yet in an industry increasingly focused on automation and speed, these frontline team members are often undervalued despite the significant impact they have.
We see things differently.
GoPair’s mission is to elevate the role of service staff by giving them the knowledge, tools, and financial recognition they deserve. Through smart, easy-to-remember micro-training and product pairings funded by beverage brands, we empower staff to confidently recommend the right beverage for every dish and occasion, transforming everyday service into powerful, memorable moments.
GoPair isn’t just about brand engagement. It’s about human connection and giving service staff the spotlight they’ve always earned.
Our Story
GoPair was created with a deep respect for the people who make hospitality memorable, the service staff.
With decades of experience in the beverage and hospitality industries, our founder recognized an opportunity:
Service staff have an enormous influence on the dining experience yet often lack the tools, training, and support to fully own that moment.
At the same time, the landscape is changing fast:
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Beverage brands face increased competition and need new ways to engage consumers at the table
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Consumers are becoming more curious, selective, and health-conscious in their drink choices
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Hospitality venues are constantly exploring innovative ways to improve staff knowledge, enhance productivity, and create better guest experiences
GoPair was built to meet this moment.
Our platform helps hospitality and beverage brands collaborate on pairing campaigns that train and reward service staff, giving them the confidence to guide guests toward the perfect beverage for every dish and every occasion.
We believe that when staff are empowered, the whole experience improves for the brand, the venue, and most importantly, the guest.
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A Proud Canadian Company
Elevating Hospitality & Beverage Brands Across Canada||Empowering Hospitality to Champion Canadian Beverage Excellence
Connect with GoPair
Where the right Pairing drives the right results.
For Beverage Brands
Position your products at the table, own key occasions, and turn staff recommendations into brand loyalty and sales.
For Hospitality
Deliver better guest experiences, increase beverage sales, and make your venue the go-to destination for specific occasions.
" When hospitality and beverage brands work closer together, everybody wins. With consumers overwhelmed by choices in the beverage industry, well-trained staff act as a trusted source for product information and recommendations. GoPair bridges this gap, ensuring the right beverage is positioned with the right occasion, every time."
Philip A. Levy
Founder & CEO
